Agenda

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Day 1: General Conference

Monday, August 31, 2020

10:30 am EST

10:45 am EDT

Keynote

Omar Khateeb
Director of Growth
Potrero Medical

11:15 am EDT

Nick Lucente
Consumer and Digital Marketing Directore
AstraZeneca
Lily Yan
Marketing Associate Director
AstraZeneca

11:45 am EDT

12:00 pm EDT

Tarak Shah
Associate Director
Amgen

12:30 pm EDT

Divya Yerraguntla
Senior Director, Head Global Commercial PMO
Sun Pharmaceuticals

1:00 pm EDT

1:15 pm EDT

Michael Krachon
VP Sales and Marketing
IsoRay Medical

1:45 pm EDT

Paul Janczyk
Senior Manager, Marketing and Corporate Strategy
Edwards Lifesciences

2:15 pm EDT

2:30 pm EDT

Accelerate Your Digital Marketing Results with OKR

Sang Kim
Digital Analytics & Optimization Leader
Abbott Diabetes Care

3:00 pm EDT

Neil Keene
Digital Transformation Innovation Consultant

3:30 PM

Erica Santiago
Digital Marketing & Social Media Communications
Pfizer
Emily Krassen
Senior Manager, Digital Video Strategy & Content
Pfizer

4:00 pm EDT

Day 2: General Conference

Tuesday, September 1, 2020

10:30 am EDT

10:45 am EDT

Gaetan Akinrolabu
Associate Director. Paid Media and Social Media Strategy
Bristol-Myers Squibb

11:15 am EDT

Darshan Kulkarni
Regulatory and Compliance Attorney, Host
Darshan Talks

11:45 am EDT

12:00 pm EDT

Panel

Stacy Trent
Director, Worldwide Multi–Channel Capabilities, Campaign Management
Bristol-Myers Squibb

12:30 pm EDT

Tara Murphy
Gynesonics

1:00 pm EDT

1:15 pm EDT

Case Study

KC Collins
Senior Manager, Digital Marketing
Seattle Genetics

1:45 pm EDT

Tatsiana Gremyachinskiy
Digital Marketing Strategy and Analytics

2:15 pm EDT

Panel

Tatsiana Gremyachinskiy
Digital Marketing Strategy and Analytics
Aleen Hosdagian
Senior Director, Marketing
Sun Pharmaceuticals
Stacy Trent
Director, Worldwide Multi–Channel Capabilities, Campaign Management
Bristol-Myers Squibb

3:15 pm EDT

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