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Over the last decade, the life science environment has not only accepted a digital environment but has grown to engage with stakeholders in this way. However, the digital transformation is not over, and many organizations must keep up with this changing environment. In this interactive workshop, you will hear how organizations need to take a step back and look at all aspects of a digital transformation in a different way called M.O.L.E.:

  • How to strategically engage with all stakeholders on a global scale
  • Specific methods for moving away from failed approaches in creating a center of excellence for digital customer engagement
  • Utilize strategic partners to engage with this changing marketplace
  • Develop new changes to the structure, function, and process of your organization, utilizing the M.O.L.E. framework
  • How to create a culture of innovation in your digital marketing and customer engagement