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During times of uncertainty, it’s crucial for communicators & marketers to know how to pivot their digital and social content strategy appropriately. Emily & Erica will highlight the importance of storytelling, and how video & audio can help best captivate your goal audience(s). They will walk through the best practices for creating compelling content, “mining" for stories within your organization, tips for pushing the boundaries creatively in a regulated industry, and share real-life examples of how they shifted priorities during COVID-19.