Nick LucenteConsumer and Digital Marketing Directore
Nicholas Lucente is the Director of Consumer and Digital Marketing for AstraZeneca’s Cardiovascular Franchise. Nick is responsible for leading the strategy, innovation and execution of consumer campaigns and omnichannel marketing at AstraZeneca. Most recently, Nicholas led the launch of the BRILINTA’s DTC campaign and digital transformation. Nick has over 10 years of experience, 4 of which have been in the pharmaceutical industry serving in a variety of marketing and analytics capacities. Prior to AstraZeneca, Nick worked in consulting and specialized in digital marketing. Nick holds a Bachelor of Science from the University of Scranton and is currently pursuing his MBA at Penn State. He lives in Philadelphia with his wife, daughters and two Boston Terriers.