Michael KrachonVP Sales and Marketing
Michael L. Krachon brings more than 20 years’ experience of progressive growth in sales and marketing in the medical industry. Mr. Krachon joined Isoray in March of 2016 as Vice President of Sales & Marketing, and has provided leadership in attaining 10 consecutive quarters of double digit growth in the mature brachytherapy market.
Prior to joining Isoray, Mr. Krachon was previously employed by C.R. Bard Inc., since 2001, and was a key member of the Bard Urological / Bard Medical Divisions which developed brachytherapy devices and delivery systems for the U.S. and international markets. He was the leader of the brachytherapy commercial team, which grew to be the global brachytherapy market leader.Mr. Krachon assisted in the business unit’s strategic planning, development of the international business segment and creating and delivering the international product launches which resulted in market leadership across Europe, Japan and Africa.
Mr. Krachon has been instrumental in successfully supporting the industry through congressional lobbying efforts to re-establish reimbursement codes for brachytherapy. He served as Chairman of the Coalition for Advancement of Brachytherapy from 2009 to 2016 and has been recognized as a national speaker for brachytherapy by the industry. Mr. Krachon received a B.S.E. in biomedical engineering from Duke University and an M.B.A. from the Goizueta Business School at Emory University.