Paul JanczykSenior Manager, Marketing and Corporate Strategy
Paul joined Edwards Lifesciences in 2015 as part of the Global Health Economics and Reimbursement team before moving in 2017 to help launch Disease Awareness activities in the United States with the aim of raising Heart Valve Disease (HVD) awareness and moving more patients to diagnosis. After executing a successful pilot program in 2018, in 2019 Paul led creative content development, media planning and execution of a Direct-to-Consumer (DTC) unbranded DTC campaign called “Reach For The Heart”, which launched in August 2019. The campaign has raised awareness about HVD, including Aortic Stenosis, and increased the number of people diagnosed with HVD by empowering seniors and their loved ones to “Reach Out” to each other and their doctors. Before joining Edwards Lifesciences, Paul worked at Kaiser Permanente in Strategy and Business Development and prior to that, he worked at L.E.K. Consulting, assisting clients primarily in the life sciences and healthcare service industries. Paul received his M.B.A. from the Kellogg School of Management, with a focus on healthcare strategy, and received undergraduate degrees in business administration and economics from the University of California, Berkeley.