Agenda at a Glance

Download Brochure

Day 1: Pre-Conference Workshops

Tuesday, Aug 6, 2019

9:00 am–10:00 am

10:00 am–1:00 pm

Workshop A

Ed Kleban
Partner
Valence Marketing Infrastructure

1:00 pm–2:00 pm

Lunch for Training Attendees

2:00 pm–5:00 pm

Workshop B

Natasha Bagchi
Chief Free Thinker and Digital Strategy Consultant
Strategic Consulting Services

2:00 pm–5:00 pm

Workshop C

Rick Camp
Principal & Founder
Forward360 LLC

5:00 pm

Day 1 Workshops Conclude

Day 2: General Conference

Wednesday, Aug 7, 2019

9:00 am–9:50 am

General Conference Registration

9:50 am–10:00 am

Conference Welcome by Producer

Breanna Jacobs
Conference Producer
Lincoln Health Network

10:00 am–10:45 am

Opening Keynote

Healthcare is being disrupted at a rapid rate, globally. Start ups and corporates alike are vying to transform healthcare using the new digital capabilities that are available in the market today. Learn who is doing what and how this will impact the healthcare delivery model for Pharma, Devices and Health Systems.

Ritesh Patel
Chief Digital Officer - Health
Ogilvy

10:45 am–11:00 am

Networking Break and Refreshments

11:00 am–11:45 am

Pharmaceutical companies are two times more likely than other industries to not have well-defined roles and responsibilities for core digital processes.

In this session, we'll explore how you can help lead your company in its digital transformation by:

  • Understanding why disrupting your organizational structure is important to sustaining innovation
  • Learning how the division of roles and responsibilities in different organization models can encourage or discourage collaboration
  • Developing an action plan fit for your organization

Lorenzo Lacey
Digital Engagement Director, Global Commercial Digital & Innovation
AstraZeneca

11:55 am–12:40 pm

It’s no secret that pharmaceutical companies are facing a number of headwinds when it comes to improving reputation. Between scrutiny on pricing, overall distrust of the industry and a consistent presence on the legislative agenda, pharmaceutical companies have little daylight when it comes to improving reputation. But it’s not all grim. Research shows that people are more likely to do business with, and work for, companies with a positive reputation. In this session, attendees will learn:

  • Why it’s critical to focus on reputation at the corporate level and how it drives real business value
  • How to identify a specific audience and create an audience-led content approach that enhances reputation
  • What digital channels best support reputation programs and how to plan for any emerging issues
  • How to measure the impact of reputation programs to demonstrate value

Chris Iafolla
Group Senior Vice President, Engagement
Marina Maher Communications
Mike Rosich
Digital & Content
Marina Maher Communications

12:40 pm–1:40 pm

1:40 pm–2:25 pm

In the biopharma space, “audience” is an arbitrary term, and identifying your goal audience(s) will help dictate your digital & social brand storytelling strategy. Emily & Erica will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in our regulated industry. 

Some actionable takeaways & learnings of this session:

  • Learn best practices for compelling storytelling & content creation. 
  • Learn ways to measure your success (and why “failure" isn’t a bad thing!)
  • Learn how to get buy-in for digital storytelling & content across your organization.

Emily Krassen
Senior Manager, Video Strategy & Content
Pfizer, Inc.
Erica Santiago
Digital Content Manager
Pfizer, Inc.

2:35 pm–3:20 pm

In this session, Bilal will help decipher what AI is, identify the industry’s top practical applications of advanced analytics and machine learning, then explain some of the current work at Deloitte and conduct a deep dive into “Personalization” capabilities for a top digital platform that we all cherish and love.

Takeaways:

  • Understanding of the history of Artificial Intelligence
  • The common applications of AI to drive business applications
  • Business deep dive on AI to drive personalized digital experiences

Bilal Jaffery
Intelligent Marketing, Digital & AI Practice Leader
Deloitte

3:20 pm–3:30 pm

Afternoon Break

3:30 pm–3:40 pm

Sponsorship Showcase

3:40 pm–4:25 pm

Keynote

This talk will discuss the ideation, incubation, and launch of Spotlyte, an innovative digital hub of curated, expert content helping consumers discover how beauty and medical aesthetic treatments may fit into their routine. Through well-researched content, product reviews, insider profiles, and the latest in beauty, Spotlyte functions as a holistic and informative lens into these worlds. Beyond the content, a team of trained specialists is on hand to provide support and chat directly with those considering medical aesthetic treatments.

Key takeaways:

  • Understand that the best way to reach potential patients is to treat them as consumers
  • Recognize the importance of understanding the consumer journey and applying digital technologies to dissolve frictions along the way
  • Learn about how to apply agile development principles within a larger corporation in the healthcare industry

Erin Russell
General Manager
Spotlyte

5:00 pm

Cocktail Hour

Day 3: General Conference

Thursday, Aug 8, 2019

8:30 am–9:10 am

Hot Breakfast, Coffee & Tea Provided

9:10 am–9:20 am

9:20 am–10:20 am

Panel

MODERATOR
Jeordan Legon

Director, Digital Center of Excellence
Alnylam Pharmaceuticals
Stacy Trent
Director, Worldwide Multi-Channel Capabilities, Campaign Management
Bristol-Myers Squibb
Craig McGettigan
Head, US Multichannel Engagement
Sanofi
Lauren Walrath
Head, Corporate Marketing & Communications
Aquestive Therapeutics

10:20 am–10:30 am

Networking Break

10:30 am–11:15 am

In this session, Ashley will share with attendees: 

  • How to navigate thoughtful integration of social media into your commercial business communication strategy
  • How social storytelling can still be a powerful tool for pharma and life sciences brands to elevate industry sentiment while still respecting our regulatory environments
  • Easy tips to employ creative process, capture visuals, and craft social-ready copy, taking into account platform nuances and key trends

Ashley Ryneska
Associate Director of Global Communications
Merck

11:25 am–12:10 pm

When is the best time to reach an HCP? What device? What communication channel? How can we bring a Healthcare Professional along a communication journey that is informative, focused and mindful of their time? Is it possible to align marketing and sales communication into an omnichannel customer-centric experience or is it dream?

This session seeks to look outside our industry to see who is shaping and setting customer expectations for customer centricity and then highlight some of the components that can connect the organization, Patients, and HCPs with the right information, services, and solutions that deliver enhanced patient value to surpass experience expectations.

Aleen C. Hosdaghian
Senior Director of Marketing
SUN Pharma

12:10 pm–1:10 pm

Networking Lunch

1:10 pm–1:55 pm

Interested in Speaking?
Click here to submit a proposal

2:05 pm–2:50 pm

Closing Keynote

Interested in Speaking?
Click here to submit a proposal

2:50 pm

Closing Remarks

3:00 pm

Conference Concludes

Download Brochure
Copyright © Lincoln Health Network | Terms and Conditions | Privacy Policy