Agenda at a Glance

Day 1: Pre-Conference Workshops

Tuesday, Aug 6, 2019

9:00 am–10:00 am

10:00 am–1:00 pm

Workshop A

Ed Kleban
Partner
Valence Marketing Infrastructure

10:00 am–1:00 pm

Workshop B

Gini Shoyhet
Co-Founder & Principal Consultant, HCP Marketing
ImpactCxO, LLC

1:00 pm–2:00 pm

2:00 pm–5:00 pm

Workshop C

Natasha Bagchi
Chief Free Thinker and Digital Strategy Consultant
Strategic Consulting Services

2:00 pm–5:00 pm

Workshop D

Rick Camp
Principal & Founder
Forward360 LLC

4:30 pm–5:30 pm

Early Registration for General Conference Attendees

5:00 pm

Day 1 Workshops Conclude

6:00 pm–7:30 pm

Attendee Welcome Happy Hour

Day 2: General Conference

Wednesday, Aug 7, 2019

7:45 am–8:45 am

8:45 am–8:50 am

Breanna Jacobs
Conference Producer
Lincoln Health Network

8:50 am–9:00 am

9:00 am–9:40 am

Keynote

Ritesh Patel
Chief Digital Officer - Health & Wellness
Ogilvy

9:50 am–10:30 am

Panel

Interested in Speaking?
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10:30 am–11:00 am

Program A:
Digital Customer Journeys

Reassessing how patients and physicians prefer to learn and interact and planning a strategy that meets them at these critical digital touchpoints

Program B:
Culture & Organizational Transformation

Bringing senior executives together on digital and data priorities, improving internal collaboration, & empowering your organization to make sound digital investments

11:00 am–11:40 am

Yolanda Smith
Consumer and Medical Integration Leader, Multi-Channel Engagement
Eli Lilly and Company

11:00 am–11:40 am

Lorenzo Lacey
Digital Engagement Director, Global Commercial Digital & Innovation
AstraZeneca

11:50 am–12:30 pm

Interested in Speaking?
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11:50 am–12:30 pm

Chris Iafolla
Group Senior Vice President, Brand Engagement - Healthcare
Marina Maher Communications

12:30 pm–1:30 pm

1:30 pm–2:10 pm

Emily Krassen
Senior Manager, Video Strategy & Content
Pfizer, Inc.
Erica Santiago
Digital Content Manager
Pfizer, Inc.

1:30 pm–2:10 pm

Interested in Speaking?
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2:20 pm–3:00 pm

Interested in Speaking?
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2:20 pm–3:00 pm

Bilal Jaffery
Intelligent Marketing, Digital & AI Strategy Leader
Deloitte

3:00 pm–4:00 pm

Speaker-Led Roundtable Discussions

Topic A

Best Practices in Unbranded Content for Pharma

(Moderator TBA)

Topic B

Matching Social Media Channels to Business Objectives

(Moderator TBA)

Topic C

Challenges in Developing a Sound Data-Driven Digital Strategy

Alice Chung

Topic D

Developing your Digital Strategy while Navigating FDA Regulations

(Moderator TBA)

4:00 pm–4:30 pm

4:30 pm–5:20 pm

Keynote

Erin Russell
General Manager
Spotlyte

5:30 pm–6:00 pm

Closing Keynote

Carmine Attanasio
Senior Product Manager, Digital Myeloma Marketing
Celgene

6:00 pm

7:30 pm

Delegate Networking Dinners

Day 3: General Conference

Thursday, Aug 8, 2019

8:00 am–9:00 am

9:00 am–9:05 am

9:05 am–9:15 am

9:20 am–10:10 am

Panel

Stacy Trent
Director, Worldwide Multi-Channel Capabilities, Campaign Management
Bristol-Myers Squibb
Craig McGettigan
Head, US Multichannel Engagement
Sanofi
Lauren Walrath
Head, Corporate Marketing & Communications
Aquestive Therapeutics

10:10 am–10:30 am

Networking Break

Program C:
Data-Driven Digital Strategies

Harnessing data to better understand your customers and the performance of your marketing and product initiatives.

Program D:
Digital Marketing Strategy & Brand Engagement

Establishing your organization as a thought leader and trusted knowledge resource & engaging with your customers where they are online.

10:30 am–11:10 am

Interested in Speaking?
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10:30 am–11:10 am

Interested in Speaking?
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11:20 am–12:00 pm

Interested in Speaking?
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11:20 am–12:00 pm

Aleen C. Hosdaghian
Senior Director of Marketing
SUN Pharma

12:00 pm–1:00 pm

1:00 pm–1:40 pm

Interested in Speaking?
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1:00 pm–1:40 pm

Ashley Ryneska
Associate Director of Global Communications
Merck

1:50 pm–2:30 pm

Closing Keynote

Interested in Speaking?
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2:30 pm

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