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In the biopharma space, “audience” is an arbitrary term, and identifying your goal audience(s) will help dictate your digital & social brand storytelling strategy. Emily & Erica will walk through the best practices for creating compelling content, “mining" for stories within your organization, and tips for pushing the boundaries creatively in our regulated industry. 

Some actionable takeaways & learnings of this session:

  • Learn best practices for compelling storytelling & content creation. 
  • Learn ways to measure your success (and why “failure" isn’t a bad thing!)
  • Learn how to get buy-in for digital storytelling & content across your organization.