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This talk will discuss the ideation, incubation, and launch of Spotlyte, an innovative digital hub of curated, expert content helping consumers discover how beauty and medical aesthetic treatments may fit into their routine. Through well-researched content, product reviews, insider profiles, and the latest in beauty, Spotlyte functions as a holistic and informative lens into these worlds. Beyond the content, a team of trained specialists is on hand to provide support and chat directly with those considering medical aesthetic treatments.

Key takeaways:

  • Understand that the best way to reach potential patients is to treat them as consumers
  • Recognize the importance of understanding the consumer journey and applying digital technologies to dissolve frictions along the way
  • Learn about how to apply agile development principles within a larger corporation in the healthcare industry