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In this session, we will create a patient experience by developing a patient profile and journey map. This workshop is built for any brand marketer or cross-functional team member who wants to dig deep into the patient experience.

Activities include:

  • Patient profile identification & creation
  • Patient journey map for one patient profile
  • Must win moments: intersections in the patient experience roadmap where the brand has an opportunity to influence and impact patient behavior, decisions, treatment choice
  • How to create Key Messages