Looking forward to this session? Share it!
In this session, we will create a patient experience by developing a patient profile and journey map. This workshop is built for any brand marketer or cross-functional team member who wants to dig deep into the patient experience.
- Patient profile identification & creation
- Patient journey map for one patient profile
- Must win moments: intersections in the patient experience roadmap where the brand has an opportunity to influence and impact patient behavior, decisions, treatment choice
- How to create Key Messages