Bristol-Myers Squibb

Stacy Trent

Director, Worldwide Multi-Channel Capabilities, Campaign Management
Bristol-Myers Squibb

Stacy Trent has over 15 years of professional experience working on multi-channel strategy, design and implementation for a range of pharmaceuticals and biotech companies.  In addition, she has vast knowledge in campaign tracking and measurement, ensuring that KPI’s align to brand strategy and translate into effective reporting and actionable insights for her brands.

In her current role as Director of Campaign and Data Management in the World Wide Multi-Channel unit at Bristol-Myers Squibb, she leads a team responsible for driving the development, execution, and optimization of multi-channel marketing campaigns and data management in addition to formulating effective segmentation strategies on a global scale. Driving positive results and efficient use of data across the organization and deploying AI enabled campaigns that foster innovation in both personal and non-personal marketing efforts.

Stacy Trent’s Session(s)

9:20 am–10:20 am
Building Your Brand's Digital Ecosystem - What It Takes to Fully Embed Digital Into your Core Business Strategy

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