Pfizer, Inc.

Erica Santiago

Digital Content Manager
Pfizer, Inc.

Erica Santiago has worked in digital marketing and social media for over 9 years. At Pfizer, she develops content strategy across the brand's corporate digital and social properties as a part of the Digital Activation team. Prior to Pfizer, she has led successful social media marketing campaigns at companies across a diverse range of industries, including higher education and e-commerce. Beyond her experience as an accomplished marketer and communicator, she also completed her MBA at NYU Stern, specializing in digital marketing & business analytics, and obtained a BS at Cornell University, concentrating in operations & business.

Erica Santiago’s Session(s)

1:40 pm–2:25 pm
Establishing an Authentic Connection with Your Audience through Brand Storytelling

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